Alannah Hill is a designer, author and stylist.

Her uniquely ornamental vision along with a passionate belief in the power of 'Dressing Up' gave Alannah the success she dreamed about as a young girl growing up in the deep south of Tasmania.

Founded by Alannah at Indigo Boutique in Chapel Street the Alannah Hill label became one of Australia’s most trailblazing, instantly recognisable and iconic fashion brands. 

After eighteen years of partnership with Factory X Alannah released a statement informing her many loyal fans that she was leaving her role as Creative Director/Founder of Alannah Hill. The shock of Alannah’s departure from her own label captured the public and the media’s imagination. Alannah has had no creative input into the Brand Alannah Hill since 2013. Factory X continue to run the chain of stores named after her.

In 2015, Alannah launched her new fashion brand LOUISE LOVE online, retailed exclusively through David Jones. Alannah has temporarily closed her online store in 2016 to recover from melanoma cancer and to write a memoir.

Alannah’s shocking and exhilarating memoir, titled Butterfly on a Pin, describes her journey of transformation from a joyless and abused childhood to a dream come true career peak of love, loss and reinvention. 

Publishers: Hardie Grant.Release date, May 2018



Alannah was born in a small town called Geeveston in Tasmania. Leaving school at age fifteen, Alannah worked in her family’s Milk Bar/Service Station in Penguin before running away from home. From humble beginnings and with an impossible dream sewn into her heart, Alannah arrived into Melbourne alone in 1980 with $50 and eight suitcases.

“I didn’t know a soul and not a soul knew me”

Using her innate sense of creativity and style, along with a desire to dress girls up with humour and coquettish charm, Alannah reinvented herself in Melbourne. As the in-house Designer for hip Chapel Street Boutique Indigo for sixteen years, Alannah’s supernatural sixth sense for style and sensuality rapidly attracted a loyal following. In 1989, Indigo launched Alannah Hill with Alannah selling her designs through Indigo and chic boutiques in Australia, New Zealand and Singapore.

Alannah and Indigo parted ways in 1995.

Alannah’s rebellious spirit was noticed by film director Richard Lowenstein. She appeared in Lowenstein’s cult movie Dogs in Space and continued working with him on the documentary U2/ When Love Comes To Town as a Love Researcher Interviewer.

In the early 90's Alannah continued to work with Lowenstein and director Paul Goldman, styling block buster  budget ‘80’s video clips, including INXS, Crowded House and Dannii Minogue.

Alannah's rebellious, ornamental and ultra feminine designs set the fashion world on fire. The Alannah Hill brand enjoyed extraordinary success in the Australian fashion industry with Alannah dressing and styling the It-Girls of the moment – Kylie Minogue, Helena Christensen, Dannii Minogue, DeborahConway, Angie Heart, Nicole Kidman, Katy Perry, and Courtney Love.

Alannah’s press release in 2013 stated how devastated she was to be leaving her eponymous brand after eighteen years in partnership with her financial backers Factory X. 

Alannah is currently on tour with her best selling memoir, Butterfly On A Pin - released in May 2018.  Alannah will be speaking at the Sydney Writers Festival and Melbourne Writers Festival - August 2018 

Alannah lives in Melbourne with her 16 year old son Edward and a beagle dog called Jack.